Independent judgment
Recommendations are shaped around the student, not around a school brand list, a formulaic package, or junior-staff handoffs.
Positioning
Why AcerLogic
Families usually come to AcerLogic when they want a more thoughtful process, not louder marketing. Our work is grounded in fit, disciplined planning, strong communication, and direct work with Brian Bills from first conversation through execution.
Calm execution
We break a high-stakes process into manageable steps so families can keep momentum without constant uncertainty.
Serious writing support
Essays are treated as strategy and communication work, not as an afterthought attached to deadlines.
How AcerLogic works
- Start with the student’s goals, context, strengths, and constraints.
- Build a plan that connects testing, list strategy, writing, timing, and family communication.
- Revise the plan as new information arrives rather than forcing a canned pathway.
- Keep Brian Bills directly involved instead of handing the work to junior staff.
What families value most
- Direct feedback that is specific enough to act on.
- A process that reduces confusion and missed steps.
- Advising that keeps long-term fit in view, not just short-term optics.
Diagnose
AcerLogic starts by understanding the student before prescribing the plan.
The work begins with goals, academic context, testing reality, timing pressure, and family constraints. That early diagnostic step is what prevents generic advice and keeps strategy tied to the actual student.
Plan
The process is built as one system, not separate disconnected services.
Testing, college list strategy, essay development, deadlines, and family communication all affect one another. AcerLogic treats them as connected decisions so execution stays coherent under pressure.
Founder authority
Meet Brian Bills
Three decades in test preparation and admissions strategy.
Direct founder involvement from first conversation through execution.
UCLA (B.A. and J.D.)Morrison & Foerster LLP30+ years in educationLOSD School Board member
Brian Bills has been working with students and families on test preparation and college admissions since 1992, when he founded his first prep program as an undergraduate at UCLA. That program became the highest-rated SAT prep in West Los Angeles. The University of California Regents retained him to develop admissions counseling and test prep programs for prospective students. A Los Angeles YMCA hired him to build theirs.
Brian earned his B.A. in International Relations and Political Science from UCLA and his J.D. from the UCLA School of Law. After law school, he practiced corporate finance and international law at Morrison & Foerster, one of the world's premier law firms. He left to return to education permanently, founding AcerLogic Educational Services in 2004.
That legal training still shapes how he works: diagnostic reasoning, structured strategy, evidence over intuition. Families work directly with Brian from the first conversation through the actual work. There is no handoff to junior staff, no inflated process, and no generic playbook.
Brian serves on the Lake Oswego School District Board of Directors, where he co-founded the district's AI Learning Community and authored the board's policy on AI use in education. He is a board member of the Maurice Lucas Foundation.
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